Journal of Interdisciplinary Social Sciences and Humanities
Journal of Interdisciplinary Social Sciences and Humanities (JISSH; Online ISSN 3124-1824) is a peer-reviewed, open-access journal that provides an interdisciplinary platform for advancing critical and scholarly discussions on social transformation, cultural dynamics, and human values in contemporary societies. The journal particularly emphasizes the exploration of local wisdom, cultural practices, and social realities while situating them within broader global challenges and comparative perspectives. Published quarterly (February, May, August, and November), JISSH welcomes contributions that engage with diverse theoretical approaches and methodologies to foster dialogue across disciplines and intellectual traditions. The journal encourages studies that not only describe social phenomena but also offer critical, analytical, and transformative insights into the evolving relationship between society, culture, and humanity. Journal of Interdisciplinary Social Sciences and Humanities (JISSH; Online ISSN 3124-1824) adalah jurnal akses terbuka yang ditinjau oleh rekan sejawat yang menyediakan platform interdisipliner untuk memajukan diskusi kritis dan ilmiah tentang transformasi sosial, dinamika budaya, dan nilai-nilai kemanusiaan dalam masyarakat kontemporer. Jurnal ini secara khusus menekankan eksplorasi kearifan lokal, praktik budaya, dan realitas sosial sekaligus menempatkannya dalam tantangan global yang lebih luas dan perspektif yang komparatif. Diterbitkan setiap triwulan (Februari, Mei, Agustus, dan November), JISSH menerima kontribusi yang melibatkan beragam pendekatan dan metodologi teoretis untuk mendorong dialog lintas disiplin dan tradisi intelektual. Jurnal ini mendorong studi yang tidak hanya menggambarkan fenomena sosial tetapi juga menawarkan wawasan kritis, analitis, dan transformatif tentang hubungan yang berkembang antara masyarakat, budaya, dan kemanusiaan.
Comparative Analysis Of Brand Equity Between Aqua And Le Minerale Bottled Drinking Water Products
Competition in the bottled mineral water industry in Indonesia is becoming increasingly intense along with the growing public awareness of the importance of consuming safe and healthy drinking water. AQUA, as a pioneer and market leader, faces direct competition from Le Minerale, which has emerged as a challenger brand positioned around product quality and water purity. This study aims to analyze and compare the brand equity of AQUA and Le Minerale bottled mineral water products based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. The population of this study consisted of students at Halu Oleo University who consume bottled mineral water. The sample consisted of 80 respondents determined using the Hair et al. approach. Data were collected through questionnaires using a Likert scale. The data analysis techniques employed were descriptive statistics and the Independent Sample T-Test using SPSS software. The results showed significant differences in brand awareness, brand association, and perceived quality between AQUA and Le Minerale. However, no significant difference was found in the brand loyalty dimension. These findings indicate that although AQUA excels in brand recognition and perceived quality, both brands have successfully established relatively comparable consumer loyalty among university students
Copyright (c) 2026 Journal of Interdisciplinary Social Sciences and Humanities
Customer Satisfaction Without Loyalty: Exploring Behavioral Switching Factors
Customer satisfaction has long been considered one of the primary predictors of customer loyalty in marketing literature. However, contemporary consumer markets demonstrate that satisfied consumers do not always remain loyal to brands. The increasing availability of alternatives, digital exposure, aggressive promotional activities, and dynamic consumer preferences have contributed to a growing phenomenon known as the satisfaction–loyalty gap. This study aims to explore behavioral switching factors that explain why satisfied consumers still switch brands despite positive consumption experiences. The study employs a qualitative literature review approach by synthesizing previous studies related to customer satisfaction, customer loyalty, switching behavior, and consumer behavior. The findings indicate that behavioral switching factors are multidimensional and involve psychological, economic, emotional, and situational mechanisms. The dominant factors identified include variety-seeking behavior, price sensitivity, promotional attractiveness, low switching costs, weak emotional attachment, social influence, and digital consumer environments. The study suggests that customer satisfaction alone is insufficient to ensure long-term loyalty in highly competitive markets. Companies therefore need to develop stronger emotional engagement, relational strategies, and customer experiences beyond merely achieving functional satisfaction.
An Analysis of the Digital Religiosity of Islamic Religious Education Students at IAIN Kerinci on Social Media
This study aims to analyze the digital religiosity of Islamic Education (PAI) students on social media, including forms of religious expression, influencing factors, and the consistency between digital expression and real-life practices. This research employs a qualitative approach with a descriptive method. Data were collected through observation, questionnaires, and interviews with PAI students who actively use social media. The findings indicate that students actively express religious values through various forms of religious content, such as Qur’anic verses, hadith, and da’wah messages. However, inconsistencies were found between religious expressions on social media and actual practices in daily life. These behaviors are influenced by the digital environment, level of religious knowledge, and motivations for using social media. The study concludes that students’ digital religiosity tends to be symbolic; therefore, strengthening Islamic education based on digital ethics and literacy is necessary.
Improving Student’s Critical Thinking Skills Through Social Interaction With The School Environment By Implementing A Guided Inquiry Model Based On Outdoor Learning In Science Learning In Elementary Schools
This study aims to improve the critical thinking skills of fifth grade students of SDN 33 Kalukulajuk, Palopo City in science learning through a guided inquiry model based on outdoor learning. This study is motivated by the low critical thinking skills of students and the dominance of learning that takes place in the classroom so that students are less able to obtain contextual and meaningful learning experiences. Although various previous studies have shown that the guided inquiry model is effective in improving critical thinking, most studies still focus on the application of guided inquiry in general or in other subjects, so there has not been much study of the integration of guided inquiry with outdoor learning specifically in science learning in elementary schools. The novelty of this study lies in the integration of the guided inquiry model with outdoor learning as an approach that not only emphasizes cognitive processes, but also direct learning experiences, social interactions, and students' connectedness to the real environment. This study is a Classroom Action Research with a Kurt Lewin design that was carried out in two cycles on 28 fifth grade students consisting of 14 girls and 14 boys. Data were obtained through observations of learning implementation, observations of student activities, and critical thinking essay tests. The results of the study showed an increase in the implementation of learning from 82 to 91, student activity from 77 to 89, and the completion of critical thinking skills from 14 to 86. Thus, the guided inquiry model based on outdoor learning is effective in improving students' critical thinking skills in science learning.
Documentary Photography And Video To Enhance The Social Impact Of Rantara 2025 Inclusive Painting Exhibition
Through an audio-visual approach, the author not only captures moments of the exhibition activities but conveys a deeper story of how the photos and videos captured open new views on courage, diversity and inclusion in the Rantara painting exhibition. The Rantara exhibition is a forum for friends with disabilities to have equal opportunities to exhibit and sell their works, collaborate with professional painting artists so that in the future they can confidently enter the commercial art world. RANTARA is not just an art appreciation event, but a contemplation space that raises awareness of the importance of inclusion in art and serves as a universal communication bridge. The social impact of documentary photography and video makes every individual entitled to be heard and valued, this exhibition, as part of the MBKM Mandiri Humanitarian Project of ISI Surakarta in partnership with Hanenda Vocational House, places art as a tool to convey perspectives and life experiences. Therefore, documentary photography and video play a fundamental role in recording, disseminating and amplifying the inclusive narrative that RANTARA promotes. By utilizing the visual power of photography and documentary video, it captures authentic processes, interactions and emotions. The exhibition seeks to not only represent diversity, but also evoke empathy and understanding from a wider public, so that its social impact can be measurable and sustainable.
Corporate Identity, Workspace Atmosphere, and Cultural Expression: Integrating Telkomsel’s Visual Identity into Rattan-Based Interior Design
This study examines the integration of corporate visual identity into interior design through the application of the Telkomsel logo in a rattan-based ceiling pendant lamp within a staff workspace. Moving beyond purely aesthetic considerations, this research explores how interior design functions as a medium for expressing corporate values, shaping spatial experience, and influencing workplace atmosphere. Using a qualitative descriptive approach, data were collected through observation, interviews, and literature review to analyze the design process, material selection, and user responses. The findings reveal that the integration of the Telkomsel logo into a rattan-based lighting design not only enhances visual aesthetics but also strengthens corporate identity and fosters a sense of belonging among employees. Furthermore, the use of rattan as an environmentally friendly material reflects the intersection between sustainability, local material culture, and contemporary corporate design practices. This study highlights that interior design can serve as an interdisciplinary space where branding, cultural expression, and human experience intersect, contributing to both organizational image and workplace well-being.
Batik-Based Interior Design as a Cultural Education Medium: A Study of Elementary School Student Involvement
This study aims to examine batik-based interior design as a cultural education medium to increase the engagement of elementary school students. The background of this study is based on the minimal integration of local cultural values ​​in classrooms, which tend to be functional and lack an educational-cultural dimension. The study used a descriptive qualitative approach with a design thinking method that includes the stages of empathize, define, ideate, prototype, and test. The study was conducted in grades 5–6 of Wangan Elementary School, Boyolali, involving 20 students as participants. The design implementation was realized through the development of interior elements in the form of batik-based accessories that integrate the philosophical values ​​of Parang, Kawung, Mega Mendung motifs, as well as local flora and fauna. The results of the study indicate that the application of batik-based interior design not only enriches the aesthetics of the space but also functions as a cultural education medium that can increase student engagement in the learning process. The integration of cultural values ​​in interior elements encourages students to recognize, understand, and appreciate local cultural heritage in a more contextual manner. This study confirms that interior design has the potential as a strategic medium in connecting educational functions and cultural preservation in elementary education environments
Design of a Type C Hospital Isolation Room Based on a Pontoon
The development of adaptable healthcare facilities is essential for Indonesia's coastal and archipelagic regions. This study aims to design an isolation room for a Type C pontoon-based hospital as an innovative solution to improve access to medical services—particularly for infectious disease treatment in remote areas. The methodology includes literature review on isolation room standards, spatial needs analysis based on Ministry of Health regulations, and exploration of pontoon structural characteristics. The findings highlight that isolation rooms on pontoons must address structural stability, negative pressure ventilation, and separation of clean and contaminated circulation paths. The interior design emphasizes space efficiency, user safety, and patient psychological comfort. Applying modular principles further ensures functional flexibility and ease of maintenance. This study is expected to serve as an initial reference for designing floating healthcare facilities that meet medical standards and adapt to geographical and emergency response challenges.
Strengthening Halal MSMEs through Triple Helix Collaboration: A SWOT-Based Analysis in Yogyakarta
This study examines the development of halal Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta by analyzing the interaction between institutional actors and internal business capacity. Despite the rapid growth of the global halal industry, the number of halal-certified MSMEs in Yogyakarta remains relatively low, indicating the presence of structural challenges. This research employs a qualitative descriptive approach, utilizing data collected through interviews, observations, and literature review. The analytical framework combines the Triple Helix model, which explores the roles of academics, business actors, and government, with SWOT analysis to identify internal and external factors influencing MSME development. The findings reveal a significant gap between high market opportunities and the limited readiness of MSMEs, particularly in terms of halal literacy, technological capability, and managerial capacity. Although the Triple Helix framework has been implemented, collaboration among actors tends to be programmatic and has not yet formed a sustainable development ecosystem. As a result, MSMEs face difficulties in transforming market potential into competitive advantage. This study argues that strengthening halal MSMEs requires not only regulatory support and capital assistance but also an integrated strategy that emphasizes capacity building, institutional collaboration, and market-oriented innovation. The findings contribute to the discourse on MSME development by highlighting the importance of systemic collaboration in enhancing the competitiveness of halal-based enterprises.
The Impact of Public Speaking and Content Creator Workshops on the Digitalization of UMKM in Banyuanyar Village Boyolali
Digitalization is the main key to increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), especially in rural areas such as Banyuanyar Village, Boyolali. This study aims to analyze the influence of public speaking workshops and content creator training on the development of MSME digitalization. This workshop was held as a form of empowerment of MSME actors in improving their communication skills and skills in creating digital content for onlineproduct promotion. The method used was a qualitative approach with field observation, in-depth interviews, and documentation during the activity. The results showed that MSME actors who attended the workshop experienced a significant increase in self-confidence when presenting their products and were more active in utilizing social media as a marketing tool. In addition, content creator training encouraged business actors to be more innovative in presenting their products through high-quality videos and photos. Thus, this activity has a positive impact in supporting the digital transformation of local MSMEs. This study suggests the need for the continuation of similar training and long-term mentoring so that the results achieved can continue to develop and have a broad impact.
Design of a Modern Luxury Connecting Bathroom for Children's Bedrooms in a Government Official Residence: An Internship Study at PT. KIND Indonesia
The independent internship program under MBKM (Merdeka Belajar Kampus Merdeka) serves as a strategic platform for students to enhance academic knowledge through direct practice in the design industry. This article reflects the author's experience during an internship at PT. KIND Indonesia, an interior and architectural design firm based in Jakarta. One of the projects handled by the author involved designing a modern luxury connecting bathroom that links two children's bedrooms in an official residence. The design process included analyzing user needs, developing visual concepts, selecting appropriate materials, and producing 3D visualizations. The use of marble-patterned granite and a neutral color palette created a clean and elegant atmosphere, tailored to the character of a government residence. This experience broadened the author's perspective on professional interior design practices and provided insight into how design solutions must be adapted to user requirements and project context. Technical challenges and ongoing revisions served as valuable learning opportunities in facing real-world industry dynamics.
Designing Kidney Health Educational Content on Instagram for the Productive Age Group
Kidney disease often goes unnoticed in its early stages, especially among productive age groups. The lack of awareness highlights the need for accessible health education. Instagram, a widely used visual platform among users aged 20–45, offers great potential for delivering health information. This study aims to design kidney health education content for Instagram tailored to the characteristics of productive age users. The research uses a design-based research (DBR) method with a qualitative-descriptive approach based on literature review. The results are used to develop educational content in the form of carousels, infographics, and engaging visual styles. Medical information is based on reliable sources such as WHO, the Indonesian Ministry of Health, and PERNEFRI. This study indicates that a structured design approach can enhance the effectiveness of kidney health education on social media.
Utilizing Social Media as a Means of Education on Danger Signs of Pregnancy for the Community
This study examines the internship experiences of Visual Communication Design students in the Merdeka Belajar Kampus Merdeka (MBKM) program at RS Dr. OEN SOLO BARU, focusing on the use of social media for health education. Conducted from March 18 to June 30, 2025, the internship involved various visual design projects, including a public awareness campaign on recognizing pregnancy danger signs. The primary objective was to improve public understanding of pregnancy complications as a preventive measure against maternal and neonatal health risks. A descriptive qualitative approach was applied, with data gathered through consultations with general practitioners and a review of relevant health literature. The findings reveal that the public generally recognizes heavy bleeding and prolonged labor as danger signs but demonstrates limited awareness of other critical symptoms such as blurred vision, persistent headaches, and swelling. This gap in knowledge poses a significant risk for delayed medical intervention and increased complications. The internship activities showcased the potential of combining evidence- based health information with visually engaging social media content to reach broader audiences. The study concludes that integrating accurate medical knowledge into creative visual communication can effectively strengthen public awareness and prompt timely health-seeking behavior. These results highlight the importance of collaboration between healthcare professionals and visual communication practitioners in developing impactful health education initiatives.
Copyright (c) 2025 International Journal of Indonesian Social Sciences and Humanities
The Right to Inclusive Education for Children with Disabilities through the Perspective of Law
Children with disabilities have the same rights to obtain proper education as regulated in various national regulations and international conventions. However, in reality, many children with disabilities still face various obstacles in accessing education, both in terms of physical, social, economic, and policy. This article aims to examine children with disabilities in obtaining their rights to proper education, by highlighting the various challenges faced and the various efforts that have been and can be made by the government, schools, and the community. The research method used is descriptive qualitative research with a literature study approach. The results of the study indicate that limited school infrastructure, lack of parental understanding of inclusive education, and social stigma are the main obstacles. On the other hand, cross-sector collaboration and increasing public awareness are the keys to strengthening a disability-friendly education system. This study emphasizes the importance of a shared commitment to ensuring that every child, without exception, can enjoy their right to education equally and with dignity.
The Role of Sub Studio's Alternative Space on Public Appreciation of Art
This study examines Sub Studio, an alternative art space founded by ISI Surakarta students, and its role in enhancing public art appreciation. Functioning as a multifunctional venue for exhibitions, discussions, and programs like PHK and Bahari, it was analyzed using a qualitative, ethnographic method through interviews and observation. Findings indicate Sub Studio acts as an artistic arena, fostering interaction between artists and the public. It provides an inclusive learning space that builds visitors' understanding and social capital, while offering artists a platform for experimentation and building symbolic capital. However, its broader impact is constrained by limitations in facilities, promotion, and human resources. The study concludes that such alternative spaces hold significant potential to deepen art appreciation through direct engagement and education. Future research should explore strategies for expanding their influence to audiences with minimal prior exposure to art.
The Influence of Jerojer Artists' Modalities in "Cerbera" on Market Segmentation
Jerojerrr is an artist whose works are all modeled after drawings, made with shading techniques using graphite on canvas media. One of his works entitled "Cerbera" is one of 5 works in his series entitled "Half Past You", created in 2023, this series consists of 5 works namely "Flight of the Yellow Jacket", "Perpetuity", "Pavane For a Dead Princess", "Cerbera", and "Liebestraum". All the works in this series were created using the shading technique on canvas and were exhibited and sold at the exhibition titled "MASQUERADE" on November 10-12, 2023 held at the Unicorn Young Collectors Club (UYCC) Art Gallery. "Cerbera" is one of the works from Jerojerr's "Half Past You" series that sold quickly at that time, therefore this research will discuss how much Pierre Bourdieu's theory of modality influences Jerojerr's work entitled Cerbera so that it is able to attract interest from certain market segments, influence commercial decisions in the art world, and the sale of the work.
Anime-Style Illustrator Adaptation in Penetrating the Virtual Art Market
Illustrators often struggle with recognition and income stability in the competitive virtual market. This article examines how they adapt to popular trends, such as anime-style art, and the marketing strategies they employ to achieve financial success. The research utilizes surveys, interviews with selected illustrators, and participatory observations within creative communities. This methodology aims to provide a deep understanding of how illustrators build networks, adapt to shifting trends, and navigate challenges like intense competition and fluctuating demand. Ultimately, this study is designed to offer valuable insights and practical strategies, helping illustrators understand effective marketing patterns and overcome virtual market challenges. The goal is to empower them to become more confident and adaptive in their pursuit of success.